They say caffeine can kill you. Yes, that’s true if you ‘drink 80 to 100 cups in a hurry.’ Others insist that coffee is good for you. Well, one to two cups a day will give you your needed antioxidants. But if you need those life-prolonging substances, you can also get them from black tea, [...]

Researchers of the Fraunhoffer Institute, in Germany, developed a new cup type that can revolutionize the ritual of savoring a coffee cup, indispensable in our day by day.
The utensil was projected to maintain the drink in the ideal temperature for the consumption for the largest possible time. The secret is in the use of Phase [...]

If you are one of those who love collecting weird stuffs like the skull-shaped gadgets, then you will definitely love the Skull-shaped coffee mug. Although it’s just a ceramic made coffee mug, you may use it as a show piece as well. Its rare design will certainly catch a few curious eyes and, perhaps they [...]

For those who suffer from sensitive stomach, here is the best coffee brewer called Hourglass Coffee Brewer. It is a cold brew coffee system that will help you reduce the acid content in your stomach. Hourglass Coffee Brewer produces smooth coffee, which is ideal for your troubled stomach (with 69.6% less acid than the coffee, [...]

Starbucks should enhance its high-end character. It should concentrate on its biggest strength which is being perceived as a high-end specialty coffee store. This strategy is to keep it loyal costumers loyal. The interiors of its stores should remain as such for the sake of its high-end market that will continue to frequent the cozy, [...]

The underlying marketing problem that Starbucks has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. It wanted to expand but failed to see that it has not necessarily been meeting the market. Market profile was shifting to characteristics that the brand was not originally marketed for. [...]

Starbucks’ strength rested on four factors: retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It [...]

Who wouldn’t love a hot cup of aromatic coffee freshly pound from a machine! Well, the truth is we all do but cringe at the thought of using expensive coffee machines. However, the Pinzon Contemporary 8-Cup Coffee Press is an amazing coffee brewer and can brew up to 32 ounces of coffee at one go. [...]

Simple solutions seem to be the latest thing with our designer community. Well, didn’t we tell you about the Big Eye Needle yesterday, which is indeed a simplistic approach to a day to day problem for the past many many years. And now we have some wise fella take care of the half finished cup [...]