There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and [...]

Designer Harc Lee has some innovative and cool ideas when it comes to saving the planet and making that small contribution towards a future that could eventually make a world’s difference. One of the simplest and most attractive ideas that he has come up with is to profess the usage of softdrink cans in a [...]

As much as you love your new Palm Pre mobile phone, you just can’t take it in the shower. This was the situation for a long time, but not anymore. Brand Etsy has created a cool Bourbon and Coke scented soap that is…wait for it…shaped like the new smart phone. And when we say ‘like’ [...]

Coca Cola calls it the ‘future of the fountain’ and we call it a current delight that is not just uber-cool but is also highly precise and offers consumers with choices that they never hade before. The “Freestyle” is indeed a beverage dispenser and a coke fountain that can engage in some freestyle mixing of [...]

Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which [...]

It seems latest holiday party special commercial has come jointly from Wal-Mart and Coke. These are cold times and not everyone can afford a party but this ad from Martin agency surely will lift the spirits.
It is difficult to catch true spirit of Christmas in a short commercial. It is even more difficult to put [...]

According to recent study released by Keller Fay Group, its Coca-Cola which tops the list of most talked about brands in America. The rival Pepsi is down to fourth place in this brand war which has been going on for years. This study is totally based on word-of-mouth. So if one links frequently used and [...]