Posted by Mariza on February 18, 2010 ·
Coke is going all out to cash on publicity on the eve of Vancouver Winter Olympics and being one of the official sponsors of the event it is the best time to attract all eyeballs. As a tribute to aboriginal art and one’s roots and legacies Coke is displaying awesome work of art the Coca-Cola Pavilion at the venue of the Olympics and other places in [...]
Posted by Neo on November 16, 2009 ·
There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and more firms/people are realizing this fact. Irrespective [...]
Posted by Neo on November 10, 2009 ·
Designer Harc Lee has some innovative and cool ideas when it comes to saving the planet and making that small contribution towards a future that could eventually make a world’s difference. One of the simplest and most attractive ideas that he has come up with is to profess the usage of softdrink cans in a ‘naked’ fashion that does away with the [...]
Posted by Saba on August 12, 2009 ·
As much as you love your new Palm Pre mobile phone, you just can’t take it in the shower. This was the situation for a long time, but not anymore. Brand Etsy has created a cool Bourbon and Coke scented soap that is…wait for it…shaped like the new smart phone. And when we say ‘like’ we mean a replica of the actual phone [...]
Posted by Neo on July 22, 2009 ·
Coca Cola calls it the ‘future of the fountain’ and we call it a current delight that is not just uber-cool but is also highly precise and offers consumers with choices that they never hade before. The “Freestyle” is indeed a beverage dispenser and a coke fountain that can engage in some freestyle mixing of its own and can create tastes and [...]
Posted by Mariza on July 2, 2009 ·
Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which began the whole tweeting game between the two [...]
Posted by Mariza on December 25, 2008 ·
It seems latest holiday party special commercial has come jointly from Wal-Mart and Coke. These are cold times and not everyone can afford a party but this ad from Martin agency surely will lift the spirits.
It is difficult to catch true spirit of Christmas in a short commercial. It is even more difficult to put an ad about big party and celebration [...]
Posted by Mariza on October 25, 2008 ·
According to recent study released by Keller Fay Group, its Coca-Cola which tops the list of most talked about brands in America. The rival Pepsi is down to fourth place in this brand war which has been going on for years. This study is totally based on word-of-mouth. So if one links frequently used and talked product, Coke has finally raced ahead [...]