Tag Archives : competitor analysis

Competitive intelligence, also called competitor analysis, is a process where information is collected, studied, evaluated, and eventually used for purposes of modern-day marketing planning for a product, service, or company. It is a vital component of marketing planning that is meant to determine the risks and opportunities in marketing. By knowing [...]

A marketing effort that is undertaken without planning is directionless. It cannot, likewise, be reviewed and evaluated in terms of success or failure because there are no guideline and standards to measure it against. This lack of direction can be a waste of time, effort, and resources in the long run. Planning is important in marketing because it [...]