Tag Archives : consumer confidence

In VOANews.com, Akiko Fujita reports from Tokyo that ‘the Toyota brand is an icon in Japan. Its global success is a source of national pride. So when the automaker announced plans to stop selling millions of its cars in the United States and Europe last month because of gas pedal defects, the Japanese were concerned. When the company expanded its [...]

The problem that Toyota is facing at the moment due to its massive three-part product recall because of computerized braking system that has caused consumer concern may be deeper than originally perceived. David Grant, correspondent for The Christian Science Monitor, sees a theme that runs through these consumer complaints, whether they be about the [...]

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue. Producers, manufacturers, and marketers have [...]

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]