Sometimes the local service providers are just not well organized, and this often forces the consumers to lift up their phones and call the service instead. To serve the consumers better, RedBeacon, which launched today at the TechCrunch50 is a new service that determines the best local service providers for the job. It’s a user [...]

Today at the TechCrunch50 conference, YourVersion has launched their real-time discovery engine that provides you the best way to discover new, relevant content of your own interests. It also makes bookmarking easy and allows you to share the content as well.
Besides launching their new website, YourVersion also launched the YourVersion iPhone App, which is selected [...]

Here is something interesting that will happen at Spoon and Tomago’s preview of the Good Design Awards that will be held at the end of the month. This event will feature an expiring date label concept, Fresh Label by TO-GENKYO, a Japanese design studio. This highly modernized modern device will actually track the expiry date [...]

According to the latest Superbrands survey Microsoft has become UK’s top consumer brand and Google has gone down to third place this year. This is quite interesting since Google had the top spot last year. Rolex has come from way far behind and taken second place. The other top 10 brands include Mercedes-Benz, Coca-Cola, Lego, [...]

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue.
Producers, manufacturers, and marketers have the responsibility [...]

People feel better when they think they are getting a great bargain when they shop.  Knowing this, some retailers mark up items above the traditional retail price and then offer a hefty discount. If they had simply discounted the normal retail price by a certain percent, the resulting ‘sale price’ would have been the same. [...]

Forbes magazine came out with a list of 10 people whose businesses are prospering in spite of recession. Experts have judged their success, saying, “Lean staffs, a passion for their products and obsession with quality give them a layer of insulation that bigger outfits don’t have.” These qualities are not unique in a time of [...]

When income does not go to savings, it generally ends up in the realm of consumption. The principle of consumption rests on the concept of disposable income. When one has more income to spend, he has the bigger opportunity to consume.
Consumption is rather attractive and tempting, at times. In a free world, there really is [...]

The consumer is only as good as the product he or she consumes. In the era of fair trade, the consumer is a product of THE product. A product unites the two sides of ethical business and ethical consumer, and brings out the best and worst in these. The ethical producer or ethical marketer is [...]

There are four kinds of such consumer responsibility: legal, economic, ethical, and philanthropic. Again, these are not idealistic and unreachable. In fact, they are very doable, if only business companies who are equally responsible in their own right forge productive relationships with consumers.
The consumer has the responsibility to be legally right, in the first place. [...]