Megamalls with Imported and Mostly Western Items
The well-known focal point of shopping in Singapore is Orchard Road, a glitzy street that is said to be the shopping boulevard of Asia. It is an undisputed buzzword among tourists from all over the world. Malls are packed alongside one another, carrying mostly imported goods. A consumerist heaven, [...]

Singapore is known as shopping country. The government has poured huge funds for developing areas where people can have fun spending their money. Millions of tourists that visit Singapore flock to the country’s shops and stores. Many have found their way to the ethnic enclaves where bargaining for prices is the rule of thumb. The [...]

The purpose of advertising is to convince people that products are useful to them in terms of function, comfort, convenience, status, self-esteem, etc. Advertising is the showcase by which to tell the markets of these benefits that they can have from using the particular products. Advertising becomes successful when people agree with what they see [...]

There are indicators of socioeconomic well-being, and all these are materially measured. They may all contribute positively to a person’s comfort, convenience, mobility, freedom, and further opportunity in life. On the other hand, these material manifestations are not distributed equally in society. That is why if these provide advantage to one person who has more [...]