Posted by Mariza on September 21, 2009 ·
Brazilian Paint Brand has come up with innovative campaign to sell their paints. Instead of traditional advertising campaign they were seen distributing colored lamps in small paint bucket like packages. The idea is to make people paint up the rooms in different color lights and feel the effect of new colors.
It is a creative guerilla campaign. But [...]
Posted by Saba on February 27, 2009 ·
Don’t we just love to hear about fashion for a cause? This time around it is a group of famous jewelry designers like Frank Gehry, Sophie Buhai and so on who have decided to come together and auction ocean-inspired pieces to raise money to save the coral reefs across the world. Called ‘Too Precious to Wear’, this campaign will be [...]