Tag Archives : Corporate Social Responsibility

Christina Aguilera will be brand ambassador and face of Yum! Brands’ World Hunger Relief Campaign. This is another instance of using popular face to attract attention to a grave issue of World Hunger. Aguilera’s presence is expected to help in raising funds and finding volunteers. Yum! Brands are owners of famous chain restaurants KFC, Pizza [...]

Well to sell fruit juices it is enough to promote good healthy eating habits. And that’s what Tropicana is banking on in its new campaign on the eve of National Fruit and Vegetable Month being held in June. The main call of the campaign is “Get your fruit on!” – meaning add Tropicana juice to the daily healthy intake. The online campaign includes [...]

CBK Power is an independent power producer in the Philippines, with significant capacity (792 MW available) for power generation. The company defines its corporate social responsibility as dedication to giving quality performance, employee welfare, care for the environment, and support to social development particularly of its host communities. CBK [...]

The global beverage giant, Coca Cola has taken an initiative to go ‘water neutral’ by 2012 in India. As a socially responsible organization, Coca Cola has targeted to replenish the water used by the company by adopting this concept. Water neutral is an initiative adopted to balance the usage of water by reducing the water footprint as much as possible [...]