Ford pulled a very pleasant surprise amidst the crippling recession and ‘the worst market for American car manufacturers.’ The company is finally profitable, having recently reported a $1 billion profit for the third quarter period. It predicts to be “solidly profitable” in 2011.
Ford has had some dependable strategies and standard reasons such as cost-cutting, layoffs, [...]

Soft drink major, Coca Cola has been trying to push for the pay-for-performance model, where the advertisement agency gets paid on the basis of how well the ads work in the market. If the agency is really able to add value to the Coke products, the agency can earn as high as 30 percent profit.
This [...]