Posts Tagged ‘creative advertising’

Art of Mauritz Escher for Volkswagen’s Latest Campaign!

Monday, August 31, 2009 14:25 By Madhuri Katti

Creative advertising is no doubt inspired by art and very often we see creative teams paying tribute to rare art through the copies they create for different brands.  For instance advertising agency DDB New Zealand has used sketches of renowned graphic artist Mauritz Escher for the latest Volkswagen VW4Motion ad campaign.

A car doesn’t really fit [...]

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Vampires Gaining Popularity in Cyber Space

Friday, July 24, 2009 15:43 By Madhuri Katti

According to folklores blood sucking vampires rule the night world seeking vengeance. The myth and mystique of vampires have inspired many novels, poetry, more recently movies and even a HBO serial. Vampires have been box-office hits too. So no wonder vampires have now started haunting the virtual world too!
Vampire related websites have gained popularity and [...]

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Extreme Sports Uses Extreme Weather

Monday, February 9, 2009 3:35 By Madhuri Katti

Netherland based Extreme Sports Channel used the recent extreme weather conditions in London to advertise their channel. Guess how? No, it wasn’t print or TV or billboards but they imprinted their logo on the very snow which had brought city to grounding halt!!
Extreme Sports Channel targets youth and focuses on unconventional challenging adventurous adrenalin sports. [...]

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Adobe Photoshop CS4: It can’t get more real!

Sunday, November 9, 2008 21:24 By Madhuri Katti

Here is a print-ad of Adobe Photoshop CS4 created for Software-asli.com by Jakarta based ad agency.  Not sure about the product, but even advertising can’t get more real!
Here Adobe Photoshop CS4 is conveyed as best human interfaced product, something ’as real as it gets’. The whole picture with real color palette, tools and other applications is indeed real. [...]

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Samsung ad: Next is retro?

Monday, October 27, 2008 17:56 By Madhuri Katti

Well, if one goes by Samsung’s latest mobile ad in the ‘Next is what?’ series, it looks like next is retro!  What else can one make of ad which shows a picture of human evolution and a tagline which says ‘Go wild!’? There is no fresh concept and thought.  The picture is not new and back [...]

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Is it brand or creative ads which win awards?

Saturday, October 25, 2008 22:45 By Madhuri Katti

Who says selling dental floss is difficult? A good creative team can put across utility of product in a very subtle manner. The picture of stuck chicken and the punch line ‘Your teeth can hide many things’ say more than any regular dental product ads with faces and teeth.
The ad world is flooded with loads [...]

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