In order to attract more tourists Empire State Building’s latest campaign highlights the real emotions and expressions of the people who visit this landmark building to take in the breathtaking view of New York City. The tagline of the campaign is “The Real Magic, The real New York”. The campaign will include print advertisements in [...]

Advertising is all about catching eye-balls and putting message across and GAP Vancouver has transformed its tagline message into an amazing stunt, that too overnight (see link below for video). Designer brand GAP’s tagline goes “Shopping turned on its head”, so GAP Vancouver literally turned everything inside the showroom and outside it upside down. [...]

Creative advertising is no doubt inspired by art and very often we see creative teams paying tribute to rare art through the copies they create for different brands. For instance advertising agency DDB New Zealand has used sketches of renowned graphic artist Mauritz Escher for the latest Volkswagen VW4Motion ad campaign.

A car doesn’t really [...]

According to folklores blood sucking vampires rule the night world seeking vengeance. The myth and mystique of vampires have inspired many novels, poetry, more recently movies and even a HBO serial. Vampires have been box-office hits too. So no wonder vampires have now started haunting the virtual world too!
Vampire related websites have gained popularity and [...]

Netherland based Extreme Sports Channel used the recent extreme weather conditions in London to advertise their channel. Guess how? No, it wasn’t print or TV or billboards but they imprinted their logo on the very snow which had brought city to grounding halt!!
Extreme Sports Channel targets youth and focuses on unconventional challenging adventurous adrenalin sports. [...]

Here is a print-ad of Adobe Photoshop CS4 created for Software-asli.com by Jakarta based ad agency. Not sure about the product, but even advertising can’t get more real!
Here Adobe Photoshop CS4 is conveyed as best human interfaced product, something ‘as real as it gets’. The whole picture with real color palette, tools and other [...]

Well, if one goes by Samsung’s latest mobile ad in the ‘Next is what?’ series, it looks like next is retro! What else can one make of ad which shows a picture of human evolution and a tagline which says ‘Go wild!’? There is no fresh concept and thought. The picture is not [...]

Who says selling dental floss is difficult? A good creative team can put across utility of product in a very subtle manner. The picture of stuck chicken and the punch line ‘Your teeth can hide many things’ say more than any regular dental product ads with faces and teeth.
The ad world is flooded with loads [...]