Tag Archives : crisis communication

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]

Twenty years after the oil spill disaster on March 24, 1989 that released 10.8 million gallons of oil into Alaska’s Prince William Sound, Exxon has spent more than $2 billion in massive clean-up campaigns. However, oil still remains and some wildlife habitats will still take a long time to recover. The Exxon Valdez incident is one of the worst [...]

Public health crisis communication largely originates from concerned government health agencies since they are the authorities on the matter. However, the wider and quicker dissemination of crisis communication can only be done with the help of media machinery. Media companies through their media facilities such as newspapers, radio, and television [...]