“The Bicycle Factory” is the latest innovative campaign by the world’s favourite chocolate company. It is a program cum contest open only to Canadian nationals. The program aims to build 5000 bicycles which will be sent to Africa.
And how does it plan to build them? Well, buyers of Cadbury products will help in building each [...]

Oil fields in the Niger Delta that have caused oil burns on citizens
The factors of need, proximity, capability, and last resort are the moral minimum of corporate social responsibility (CSR). Need is assumed if the corporation causes some social injury or foresees the occurrence of such.
The shareholders of the corporation, in their capability to influence [...]

Understanding CSR will not be complete without reading R. Edward Freeman, a major contributor to the stakeholder literature. This proponent of CSR identifies the similarity between CSR and effective stakeholder management. In effect, Freeman believes that good business is when a company makes great products that consumers like and that those products make their lives [...]

A good marketing sense, with the corporate bottom line in mind, is still the single most important motivation for the application of ethics in marketing. Marketing ethics has come to mean the concern over the three major stakeholders in the conduct of business: the company, the industry, and society. These three groups have logically different [...]

New Year resolution of Coke is to ‘green’ in more than one way. First of all the famous Coke billboard at Times Square is opting for ‘green’ energy. This will be followed the Coke’s new ‘green’ ad campaign which talks about recycling. They are planning to have awareness drives about recycling and controlling carbon emission [...]

Samsung’s Bluemind is an environmental/sustainability project. Their campaign concept being, “the ending line is just the beginning”. What better way to put across this concept than having a race, an ending line and an exciting new start after that.
Most corporate companies are going green. The new technology often brings a baggage of hazardous, non-recyclables parts [...]