Tag Archives : customer relationship

Customer Relationship Management (CRM) means all the activities whereby the company interacts with its customers, whether in sales or services (Customer Relationship Management, n.d.). Putting all these information into an information system helps the company have a systematic approach to using such information to build and maintain its relationship [...]

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]