The underlying marketing problem that Starbucks has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. It wanted to expand but failed to see that it has not necessarily been meeting the market. Market profile was shifting to characteristics that the brand was not originally marketed for. [...]

Major fast food joint like KFC, Mc Donald’s and even Burger King are few names in the block that has finally decided to go the healthy way. Other being Subway, Wimpy and Nando’s are among the few to join the league.
The idea is to serve a healthier food, with less salt, saturated fat and even [...]