Tag Archives : DDB

Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the environment, that they usually [...]

World Wild Life Fund, Brazil has shifted campaign from saving endangered species like Panda and many others, saving forests to saving a single tree and reef! The two ads in the campaign ‘Tree’ and ‘Reef’ depict life supported by a single tree and a reef. The message in the ads asks one to imagine how much life forest and an Ocean can support. DDB [...]

December 10 of every year commemorates the signing of the Universal Declaration of Human Rights. The day is also a reminder that atrocities committed by man against man have not abated, in spite of the Declaration. It’s been 60 years but man-made oppression has not been reduced. Tribal communities and indigenous peoples remain unrecognized because [...]