Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the [...]

World Wild Life Fund, Brazil has shifted campaign from saving endangered species like Panda and many others, saving forests to saving a single tree and reef!  The two ads in the campaign ‘Tree’ and ‘Reef’ depict life supported by a single tree and a reef. The message in the ads asks one to imagine how [...]

December 10 of every year commemorates the signing of the Universal Declaration of Human Rights. The day is also a reminder that atrocities committed by man against man have not abated, in spite of the Declaration. It’s been 60 years but man-made oppression has not been reduced.
Tribal communities and indigenous peoples remain unrecognized because there [...]