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	<title>Trends Updates &#187; DDB</title>
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		<title>Volkswagen Takes “Fun” To New Levels</title>
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		<pubDate>Mon, 12 Oct 2009 16:58:04 +0000</pubDate>
		<dc:creator>Rajeev 
Saxena</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet and New Media]]></category>
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		<category><![CDATA[environment awareness]]></category>
		<category><![CDATA[viral marketing]]></category>
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		<description><![CDATA[Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the [...]]]></description>
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		<title>WWF Brazil’s Tree and Reef Campaign</title>
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		<pubDate>Thu, 30 Apr 2009 14:51:52 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Conservation]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[endangered species]]></category>
		<category><![CDATA[environmental awareness campaign]]></category>
		<category><![CDATA[forests]]></category>
		<category><![CDATA[habitats]]></category>
		<category><![CDATA[oceans]]></category>
		<category><![CDATA[reef]]></category>
		<category><![CDATA[Tree]]></category>
		<category><![CDATA[WWF]]></category>

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		<description><![CDATA[World Wild Life Fund, Brazil has shifted campaign from saving endangered species like Panda and many others, saving forests to saving a single tree and reef! The two ads in the campaign ‘Tree’ and ‘Reef’ depict life supported by a single tree and a reef. The message in the ads asks one to imagine how [...]]]></description>
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		<title>Amnesty International’s “Cake”: No Reason to Celebrate</title>
		<link>http://trendsupdates.com/amnesty-international%e2%80%99s-%e2%80%9ccake%e2%80%9d-no-reason-to-celebrate/</link>
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		<pubDate>Sun, 01 Feb 2009 03:40:23 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Amnesty International]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[human rights violations]]></category>
		<category><![CDATA[oppression]]></category>
		<category><![CDATA[Universal Declaration of Human Rights]]></category>

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		<description><![CDATA[December 10 of every year commemorates the signing of the Universal Declaration of Human Rights. The day is also a reminder that atrocities committed by man against man have not abated, in spite of the Declaration. It’s been 60 years but man-made oppression has not been reduced. Tribal communities and indigenous peoples remain unrecognized because [...]]]></description>
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