Tag Archives : Display ads

One of the foremost names in online advertising, Glam Media Inc. has now reportedly acquired BBS Media, a Canada based advertising company for an amount that is said to be between $10 million to $20 million, with an aim of expanding its services in to the international markets. As per the acquisition deal, Glam Media will now be providing online advertising [...]

It’s not just we who love Facebook dearly. Advertisers love the world’s most popular networking site just as much as we do. According to a recent analysis done by a web analytics firm comScore, of all online display ads viewed in the United States almost one of every four was viewed on Facebook. Analysts are of the opinion that this may be because [...]

After the success of AdWords and text ads Google is now all set to make further foray into online display advertising. It is now launching a scheme called DoubleClick Ad Exchange, a sort of auction system for display advertising which it seems will benefit both advertisers and publishers. Who says recession has affected online advertising? Definitely [...]

Different measures are being undertaken to tide over global economic meltdown. Industries are being forced to cut costs. This also means a cut in advertising costs and re-evaluation of all forms of advertising options and revenue returns. Even online banner ads and display ads are under scanner and many are speculating that they may not survive [...]