After the success of AdWords and text ads Google is now all set to make further foray into online display advertising. It is now launching a scheme called DoubleClick Ad Exchange, a sort of auction system for display advertising which it seems will benefit both advertisers and publishers.
Who says recession has affected online advertising? Definitely [...]

Different measures are being undertaken to tide over global economic meltdown. Industries are being forced to cut costs. This also means a cut in advertising costs and re-evaluation of all forms of advertising options and revenue returns. Even online banner ads and display ads are under scanner and many are speculating that [...]