Some writers think that traditional publishing is the best way to validate authors. On the other hand, there are some who believe that prestige and reputation, more than resources and machinery, have put traditional publishing houses on the top rung of the publishing business hierarchy.
What is generally perceived as the alternative to traditional publishing [...]

A marketing effort that is undertaken without planning is directionless. It cannot, likewise, be reviewed and evaluated in terms of success or failure because there are no guideline and standards to measure it against. This lack of direction can be a waste of time, effort, and resources in the long run. Planning is important in [...]