He may be the most beleaguered entity over the past few days, but he is also the ‘buzziest billion-dollar brand of the week.’ He even surpasses Obama who is buried deep in his healthcare, war, and climate woes (but then again Obama does not model for any commercial product or service for corporate America).
Yes, with [...]

Celebrities and transgressions are not alien to each other. ‘Plenty of celebrities have admitted to extramarital affairs. But the fascination with Tiger Woods’ “transgressions” has been especially intense.’ It is not simply about adultery this time. Tiger’s fall from grace, already an irresistible public drama, is a melodrama of American society itself. The revelation [...]

Tiger Woods need not worry about the fall of his business empire. His commercial sponsors have already come out to say that they will not abandon him despite the sex scandal he is embroiled in right now. His extremely lucrative golf career has earned him ‘a cumulative $1 billion from prize money and off-the-course deals.’ [...]

The games maker Electronic Arts (EA) has closed the acquisition of Playfish for $ 275 million in cash and other forms of compensation, extending its business to the growing social gaming industry.
The Playfish, a company founded two years ago with headquarters in London, makes games to be played on the computer between families and friends, [...]