Tag Archives : environment awareness
Volkswagen Takes “Fun” To New Levels
Posted by Rajeev Saxena on October 12, 2009 · 0 Comment
Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the environment, that they usually [...]
