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	<title>Trends Updates &#187; environmental awareness</title>
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		<title>WWF Campaign: Deforestation and Lungs</title>
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		<pubDate>Sun, 05 Apr 2009 03:27:58 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
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		<description><![CDATA[World Wildlife fund (WWF) campaigns are always interesting.There was paper Panda campaign where cute paper Pandas were put in parts of cities to create awareness about the dwindling number of the species. The message was loud and clear. This time again the message is explicitly put. The ad shows depleting forest cover. The forest cover [...]]]></description>
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		<title>Samsung’s Bluemind Campaign</title>
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		<pubDate>Sat, 27 Dec 2008 14:55:38 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
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		<description><![CDATA[Samsung’s Bluemind is an environmental/sustainability project. Their campaign concept being, “the ending line is just the beginning”. What better way to put across this concept than having a race, an ending line and an exciting new start after that. Most corporate companies are going green. The new technology often brings a baggage of hazardous, non-recyclables [...]]]></description>
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