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	<title>Trends Updates &#187; ethical debate</title>
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		<title>The Gender Appeal in Advertising</title>
		<link>http://trendsupdates.com/the-gender-appeal-in-advertising/</link>
		<comments>http://trendsupdates.com/the-gender-appeal-in-advertising/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 04:21:59 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[deciding factor]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[female sector]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[gender appeal advertising]]></category>
		<category><![CDATA[gender discrimination]]></category>
		<category><![CDATA[gender exploitation]]></category>
		<category><![CDATA[males]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[purchasing power]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[sexual instinct]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13254</guid>
		<description><![CDATA[Sex appeal in advertising is really a gender linked appeal. That is why much of the ethical debate revolves around the hue and cry of the female sector and the concerned groups that champion the cause of gender insensitivity and gender inequality. The campaign against sex appeal advertising is really a campaign against the discriminatory [...]]]></description>
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		<title>What Stakeholders Can Do To Address ‘Sex’ in Ads</title>
		<link>http://trendsupdates.com/what-stakeholders-can-do-to-address-%e2%80%98sex%e2%80%99-in-ads/</link>
		<comments>http://trendsupdates.com/what-stakeholders-can-do-to-address-%e2%80%98sex%e2%80%99-in-ads/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:52:27 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[advertising regulation]]></category>
		<category><![CDATA[Calvin Klein ads]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[gender insensitivity]]></category>
		<category><![CDATA[gender issue]]></category>
		<category><![CDATA[grab attention]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[moral issue]]></category>
		<category><![CDATA[offensive material]]></category>
		<category><![CDATA[sensibility]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sex in ads]]></category>
		<category><![CDATA[sexually themed ads]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[Victoria's Secret ads]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=12112</guid>
		<description><![CDATA[Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Marketers should never forget the primordial function of [...]]]></description>
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		<title>The Futility of Opposing Sex Appeal Advertising</title>
		<link>http://trendsupdates.com/the-futility-of-opposing-sex-appeal-advertising/</link>
		<comments>http://trendsupdates.com/the-futility-of-opposing-sex-appeal-advertising/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:11:16 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[moral arbiters]]></category>
		<category><![CDATA[moral police]]></category>
		<category><![CDATA[morality]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sex in ads]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=12104</guid>
		<description><![CDATA[Sex appeal advertising has been loosely controlled, much to the disappointment of moralists. The issue is not so much the ethical dilemma it poses but rather the careful application, sensitivity, selectivity, and sense of responsibility that marketers should have. If sex appeal advertising is taken as an issue of communication rather than an ethical debate, [...]]]></description>
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