Tag Archives : ethical marketing

Marketers are aware that they are promoting socially controversial products, if they are indeed. If this should be seen in the light of irresponsibility, then, by all means, these marketers are irresponsible and unethical in their trade. It is, therefore, imbued upon business marketing to know better and not let the bad prosper. On the other hand, the [...]

A good marketing sense, with the corporate bottom line in mind, is still the single most important motivation for the application of ethics in marketing. Marketing ethics has come to mean the concern over the three major stakeholders in the conduct of business: the company, the industry, and society. These three groups have logically different and differing [...]

Objectively, the marketing function encounters ethical challenges that are external to the business organization. One ethical challenge is the fact that marketing infringes on the potential customer’s right to self-determination. A rational individual has the right to make an informed decision, but marketing has the capacity to influence and twist [...]