Ethnic minorities belong to the consumer group that remains to be both a conundrum and uncertainty to retailers. Ethnic minorities make up one-quarter of US households and spend more than $460 billion a year on retail (pre-recession). Selling to these minority groups that marketers do not really know like the back of their hand will [...]

Ethnic marketing does not sit well with people who see it as racist. Actually, as far as the tenets, vision, and mission of marketing go, ethnic marketing is a timely and useful response to the developments and needs of the modern age. In fact, ethnic marketing has gone beyond being a concept whose time has [...]