Tag Archives : free markets

The US Federal Trade Commission (FTC) has issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The guideline, last updated in 1980, covers regulations on ‘what celebrity endorsers can say and how advertisers can use research claims.’ The same guideline is now being applied to comments on or reviews of products [...]

Profits drive free markets that are inherently competitive. Marketing as a component of free markets is foremost a tool to gain profits. In a free market economy, the primordial purpose of marketing is to create the competitive advantage of the business organization over its competitors. Profits are arrived at if the organization fulfills the needs [...]