Tag Archives : freedom of speech
Bloggers’ Reviews of Products and Services: Honest Opinion or Thinly-Veiled Advertising and Commercial Endorsement?
The US Federal Trade Commission (FTC) has issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The guideline, last updated in 1980, covers regulations on ‘what celebrity endorsers can say and how advertisers can use research claims.’ The same guideline is now being applied to comments on or reviews of products [...]
Filed in: Business, Internet and New Media
