Posted by Mariza on April 6, 2009 ·
Yes, Weingart Homeless Center asks everyone to imagine oneself homeless with their cutout campaign message: Before you turn away, put yourself in my place. True way of creating awareness is making sure people identify with the cause and plight of the homeless. David and Goliath ad agency has designed a campaign which will really make people imagine [...]
Posted by Mariza on December 21, 2008 ·
Many NGOs come up with innovative campaigns to sell their products to generate funds for their social programs. So this message of Unicef Croatia, which urges people to buy their cards and save lives is not new but the way this campaign is done was very novel indeed!
This is a picture of original wall graffiti on a school wall in Croatia. Their target [...]