Tag Archives : gender issue

Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Marketers should never forget the primordial function of [...]

Vitriolage or acid throwing is common in the countries of Afghanistan, Pakistan, Bangladesh, Cambodia, India, China, Ethiopia, and other Asian and African countries. It also exists in the West, though very rarely. 80 percent of victims are women. 40 percent had not even reached the age of 18 years old. This violent and barbaric assault involves the [...]