Tag Archives : Gender Stereotypes

The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers’ attention is directed towards the sexual information in the [...]

Sometimes called “the last permissible prejudice,” homophobia reifies social ideas of gender, and ultimately reinforces inequality in society. Homophobia is an even worse and extreme case of sexism. If sexism is imprisoned in the strict confines of sex and gender stereotypes, homophobia sees these already warped stereotypes in an acute and even [...]

RWE, Dutch Power Company ad spots ‘Newton’ and ‘Static’ does put spot light back on Laws of Physics, electricity and customer service. But unusually it shows ‘women’ interface between them. Ad shop They have broken gender stereotype with this one. But have they? This reminds of a film which an imaginary encounter [...]