Websites whichhave as target the audience women, mom bloggers, make-up and fashion increased 35% last year – faster than any other category in the Internet, except politics, according to the comScore, company that measures the traffic in the Internet.

The announcers are accompanying the tendency and they occupied 4,4 billion advertising spaces in the feminine sites in May. That is more than registered for sites guided for children, adolescents and families. The fast growth of the publicity and of visits at feminine sites attracted the attention of the largest media companies and of the financial capital.

Announcers bet that the trust and the intimacy appeared of conversations on sex after the maternity and of the blogs reading on the battle against the depression postpartum open a space to translate in sales through the discussions on the products and experiences sharing.

The cooperation in the creation of contents sponsored between companies and feminine sites is so close that would shock many editors from traditional publications.

And it was thinking about that promising enormous slice of the market that Glam Media, company that had a revenue 50% superior last year, decided to hire Josh Jacobs, (now) former Yahoo’s Vice President & GM Advertising Technology Platforms who currently runs Yahoo s entire display ad platform and previously ran the portal’s publisher network. Jacobs will be joining Glam’s Senior Vice President of Brand Advertising Products & Marketing, where he’ll run all of Glam’s brand advertising products, as well the marketing and communications.

The decision of the executive’s recruiting happens in one moment in that the American economy seems to leave the economical crisis. The recruiting of Jacobs is a clear sign that Glam Media has larger plans for its future, be in the change of marketing strategy, be in the penetration of other segments where the company sees growth potential.

Anyway, the union of Jacobs and Glam Measured seems to be quite promising.

Via: TechCrunch.

While most bloggers and content developers would be familiar with the Glam Media name, they would not perhaps know that Glam Media has been responsible for the change in the world of web publication. With two successful sites, glam.com and brash.com, Glam Media is now diversifying into mobile ad publishing as well. The project is called GlamMobile and would be available in Japan first and late in Europe and elsewhere.

The new mobile ad publishing and content platform might allow writers and bloggers to reach out to a different kind of audience, the one that uses mobile phones exclusively. It is quite surprising actually as a very high percentage of Internet users are those who browse from their mobile phones.

This, Glam Media has taken the right step in venturing into mobile platform as well. It took them quite some time to reach the mobile arena though and I must say slower the better, as the company is going strong the way they are going. One will have to wait and watch to see if other publishing companies would follow suit and diversify into mobile platforms as well.

Via: Mobile Crunch

Glam Media, a women’s (and men’s) site publisher and ad network has finally joined the club of delaying payments to the publishers like others in the business. With the financial slow down and plunging ad revenue, Glam like everyone else has taken measures to shore off their finances as well. Glam will implement a different payment schedule and extend the time from 60 or 90 days to 120 days to the publisher due to the significant slow down in the collection from the advertisers.

Like traditional form of media, the advertisement first runs with the publisher, and then the advertiser receives the bill, which is paid to the agency they work with. Finally the publisher gets their payment. In case of ad network, the agency gets a check from the agency then the publisher who ran the ad gets paid.  The system of payment works on float management. In simple words, it means collecting the money before they pay it out to the partners. Everyone wants to hold on to their money for a bit longer to enjoy the interest they can earn on partner’s money.

With this new transition in Glam, a rippling effect will definitely be seen with the loss of 2-4 months revenue for the partners. The writers will have to bear the brunt as well. Layoffs and other cost cutting measures are bound to happen sooner than anticipated. Although the publishers may take an offense, they are more likely to stick to Glam, which makes payments on 3-4 month basis where as other networks, do on 6-7 months basis as the economy is facing a real recession and during this crisis time all big networks are finding ways for their own survival. It would be interesting to study how the writers would actually react.

Via TechCrunch