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		<title>The Starbucks Weakness</title>
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		<pubDate>Tue, 19 May 2009 07:05:52 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
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		<description><![CDATA[The underlying marketing problem that Starbucks has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. It wanted to expand but failed to see that it has not necessarily been meeting the market. Market profile was shifting to characteristics that the brand was not originally marketed for. [...]]]></description>
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