Tag Archives : guerrilla marketing

Surfrider Foundation’s Packaged ‘Catch of the day’!!

Surfrider Foundation’s Packaged ‘Catch of the day’!!

Guerrilla campaign cannot get better than this. Surfrider Foundation actually packed all trash littered around beaches neatly in packages and left them at markets for shoppers to see the other ‘Catch of the day’. ‘Catch of the day’ campaign is the best way to create awareness about amount of litter and trash that gets left behind [...]
‘Blank Photos’ Campaign by Alzheimers New Zealand

‘Blank Photos’ Campaign by Alzheimers New Zealand

If you are in New Zealand and on your way to pick up developed prints from developing stores, then you might be surprised to see some blank prints in your envelope. This is a rare person-to-person campaign undertaken by Alzheimer’s New Zealand. The last photo says – “the first thing you lose are your memories. For more information & support [...]