Starbucks should enhance its high-end character. It should concentrate on its biggest strength which is being perceived as a high-end specialty coffee store. This strategy is to keep it loyal costumers loyal. The interiors of its stores should remain as such for the sake of its high-end market that will continue to frequent the cozy, [...]

The underlying marketing problem that Starbucks has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. It wanted to expand but failed to see that it has not necessarily been meeting the market. Market profile was shifting to characteristics that the brand was not originally marketed for. [...]

Four Seasons Singapore
Just around the corner from Orchard Road and minutes away from the Financial District, the Four Seasons Singapore features the country’s only airconditioned tennis courts. The 5-star hotel is furnished with 1,500 original Asian art pieces that are mostly displayed in the hotel’s guest rooms. All 255 rooms in the 20-storey building have [...]

Singapore, a country with a total land area of 693 square kilometers, has 9 major hotel areas. The grander 5-star international hotels such as Pan Pacific, The Oriental, and Marina Mandarin are found in the country’s Financial District or central business district. Orchard Road, said to be Asia’s most famous shopping boulevard, is the location [...]

Great World Apartments
Located on 2 Kim Seng Walk in the prime River Valley residential district, the 302-unit apartment building is found in the Great World City, an extensive multi-use complex with private and service apartments, offices, and a shopping mall with retail and other commercial services. The Orchard and Outram MRT stations are within close [...]