Tag Archives : Human Brain

After the disastrous campaign for the GAP creation of its new logo, neuroscientists try to explain what happens to the human brain when exposed to advertising campaigns. The attempt to exchange logo of the retailer GAP U.S. doesn’t seem to have been well accepted by the digital community, sparking protests common in social networks. The fury was [...]

Located in the brain’s “mirror neurons” is the physiological mechanism for social interaction. Parts of our brains become active when we see something in motion, for example. ‘It seems we are not just observers of the social scene but that we automatically share the experiences and emotions of the people we are observing.’ That [...]

European scientists presented the prototype of an intelligent robotic prosthesis. The presented mechanical hand reproduces all of the movements of a natural hand, besides bringing the environmental sensations and the sense of the touch. The project, that it gathers researchers of universities and companies, plans to assist the amputated people’s [...]

Finally the dream of creating a computer which works like human brain may come true, if things go well. IBM has sought the help of the US government to manufacture electronic circuits that function just like the brain. The project involves professionals from the field of neurobiologists, psychologists, material scientists etc. US defense agency Darpa [...]