Tag Archives : Ignacio Pilotto

Brand Keyboard: Typing in the age of brand loyalty and aggressive promotion!

Brand Keyboard: Typing in the age of brand loyalty and aggressive promotion!

In the modern age, it is the brand and its logo that makes or breaks the company and become its most identifiable face in the market. It is the ‘short-hand’ that symbolizes the brand’s value and something that the consumer can instantly connect to. Whether it is the tick of Nike of the lines of Adidas, the ‘M’ of McDonald’s or the ‘g’ [...]