Tag Archives : innovation

Marketing and innovation at times simply turn into a gimmick. But some times products or packaging which is just meant to be a gimmick is well appreciated by the buying public and the gimmick soon turns into a trend. Drinking beer in itself is pretty boring. What you do with it makes it interesting. Tuned Pale Ale has come out with a beer that gives [...]

What would we have done without innovations? Such a scenario is actually quite hard to imagine. We know about technology advancing by leap years but it’s not that we are going to talk about here. There is no science involved, if you know what we mean? It’s Knork that has caught our attention. The concept is simple and unique. In fact, an [...]

It is said that ‘outsourcing is not a new phenomenon, as companies have scoured the globe for cheap labor unions for decades, manufacturing cars in Mexico and shirts in Malaysia.’ Outsourcing is an idea whose time had come in this globalized economy. The mechanics of such an activity cover entire infrastructures of human organizations, geographical [...]

Le Web is an event that has as objectives to present the new technologies for the WEB. It is an opportunity for popularization of companies because there will be several investors, entrepreneurs and people interested present in new technologies for this area. In the programming, several important names on internet business will give their opinions, [...]

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google has managed to deliver just [...]

Subway has become trendy ‘Subway Now’ by introducing option of placing orders by text messaging and on web before hitting the place and thus avoiding long queues during lunch time. What more can make life easier for busy executives and young impatient generation? This is true innovation- utilizing modern technology to the fullest. Only a highly [...]

On the surface of it winning this tag seems to be all about producing trendy sports shoes and sportswear. Or about marketing and advertising during Olympics and other international sports events or showcasing at Fashion shows. But Nike deservedly gets this award solely for its design innovation at two levels – one technology and other sustainability. Nike [...]

Everyone voted for change in US couple of weeks ago. But another change has stormed in many lives. The storm has been gathering for quite some time and now it is here. First it was inflation, then food and fuel crisis and now global economic slowdown. From Japan to US everyone is affected. Many people are losing their jobs and are preparing budget [...]

No Clowns, no happy meals option, no hunger slogans, no long menu combinations – Mc Donalds Japan has removed everything from their menu including their very own brand name! This is the best example of no-brand and viral marketing. Let the name of the product spread silently like a computer virus across homes. No need ride on brand name. But will [...]