Le Web is an event that has as objectives to present the new technologies for the WEB. It is an opportunity for popularization of companies because there will be several investors, entrepreneurs and people interested present in new technologies for this area.

In the programming, several important names on internet business will give their opinions, forecasts, announcements, and other information of interest for the public that lives, uses and/or works with internet.

Le Web allows that an intense contact among prominence people in the most several ways interact with each other; so that there is an intense change of ideas and of experiences that can result in innovations or still to inspire those that want creates something unique.

On this year the prominences will be Facebook and Twitter. Both social networks had an exponential growth since the last edition and more and more people and companies are looking for better forms for they connect faster, more efficient and more productive.

The “Real-Time Web” concept will provide the demonstration and the creation of new applications that can be used in the most several ways tends as final objective to enlarge the connection capacity among people, companies and social networks.

And everything indicates that this year edition will have a lot of innovations because the world economical crisis is being a great factor which can be used as motivator to people and companies look for more alternatives for their businesses. The only thing to do know is to wait, hoping for to see which will be the innovations that will be presented this year.

Via: Le Web.

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires.

Successful brands of our times like the search engine giant, Google has managed to deliver just the same. Deliverance of its promise to its millions of online customers.  A brand requires various supports if it has take off smoothly. Constantly adding value to the brand through innovation would deflect competition. Monitoring consistently and frequent engagement with its target customers is just another way to bring success to your brand. With the wide choices the customer has, surely they are bound to expect a lot more. Rightly named the customer as the “King”, merely delivering the promise isn’t just enough. The customer experience and the overall appeal must be positive too.

More brand activities must become a part of your marketing plan as the brand grows old. Your brand needs rejuvenation as well. Relaunches takes place and so does brand extensions. For example, Nestlé’s most successful brand Maggi, has widened its market and customer base through brand extensions in the soup and ketchup segment.

Relaunches of popular brands include P&G’s Vicks Action 500 balm and Close-Up toothpaste.

Indeed, successful brands need to keep their promises to their customers. However, like in every other relationship where promises are made, brands too need a facelift once in a while, and keep their customers interested and involved for success.

Via: Livemint

Subway has become trendy ‘Subway Now’ by introducing option of placing orders by text messaging and on web before hitting the place and thus avoiding long queues during lunch time. What more can make life easier for busy executives and young impatient generation?

This is true innovation- utilizing modern technology to the fullest. Only a highly popular food joint can risk such a proposition. The food will never go waste even if someone doesn’t turn up after placing the order. This special service is already in place in Manhattan, New York. The ad campaign and web campaign guides the person to actually place an order. Such campaigns will arouse curiosity and will surely increase sales for first few weeks atleast.

Modern life is busy. Even relationships are maintained online and through text messages, so it is indeed futile to stand in long food queues when that can time can be spent longer with near and dear ones or doing some important office work. Well, old timers might argue that cooling feet in queues on empty stomach may be good for health and soul. But young generation is going to love this option of text messaging or placing order on web and grabbing a quick bite. Also it gives them good excuses to text a message or be online for few seconds!!

Via Adpulp

On the surface of it winning this tag seems to be all about producing trendy sports shoes and sportswear.  Or about marketing and advertising during Olympics and other international sports events or showcasing at Fashion shows. But Nike deservedly gets this award solely for its design innovation at two levels – one technology and other sustainability.

Nike is a 44-year old company and its belief in constant innovation shows in its designs and efforts to keep up with changing technology and times. It has taken whole business of shoe-making to new dizzy heights with its Flywire technology and by developing green design practices.

Nike has two dedicated team to work on two fronts. One called ‘Kitchen Innovation’ deals only with improving basic design of shoes. Here new Flywire technology got incorporated by the team which improved the basic design and lightness of shoes.

The other dedicated team called ‘Considered’ comprising of 13 specialists, which include environmentalists, chemists, toxicologists and production development. They hope to use right material and also reduce toxic waste. Nike shoes and their whole range of accessories will be totally eco-friendly by 2020!!

The true innovation of Nike which truly needs to be lauded is this effort on developing true ‘green’ designs, which is, making the whole production and each product itself environment friendly.  Company is not simply going green by making green color shoes and sportswear or by doing lip service through social campaigns.

Via Creativity online

Everyone voted for change in US couple of weeks ago. But another change has stormed in many lives. The storm has been gathering for quite some time and now it is here. First it was inflation, then food and fuel crisis and now global economic slowdown.

From Japan to US everyone is affected. Many people are losing their jobs and are preparing budget lists. Some have given up all hope and are even contemplating suicide while some have taken that escape route to oblivion. Graphs may dip further; epicenter of storm has not yet passed. Now is the time of fear, also the time to be brave. Now is the time to switch tracks and make place for change, takeovers and makeovers.

Best solace in difficult times comes from pearls of wisdom from experienced people and philosophy of wise men and women. Hard times can inspire and motivate as well. Maybe it is the time for that pause and deep breath to figure out where one is headed and what one wants to be. Innovate and find the hidden solutions. Manufacturing, marketing, advertising is not just about selling for profit. It is also about focusing on products, which can add value to customer’s life and not just subtract cash. Remember slow and steady wins the race. Be a turtle.

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Via Adpulp/Acleareye

No Clowns, no happy meals option, no hunger slogans, no long menu combinations – Mc Donalds Japan has removed everything from their menu including their very own brand name! This is the best example of no-brand and viral marketing. Let the name of the product spread silently like a computer virus across homes. No need ride on brand name. But will it work?

New Mc Donalds joints in Japan are called Quarter Pound shops. These new red and black décor shops offer only twin options on their menu – Quarter Pounder with cheese and Double Quarter Pounder with cheese. Fries and coke are included with each meal set. Choices are limited and simple. Hope burger under the wrappings has the same brand taste.

Intentions behind this no-brand strategy are not clear. Either they want to cash on curiosity of customers and let hidden brand name spread through word -of-mouth or they want to re-invent themselves totally and try something new. Minimalist approach is a good deviation from their usual aggressive marketing. Also it’s an intelligent way to cut down costs without compromising on quality of the product.

Move over clowns, it’s time for serious business!

via Inventorspot/Neojaponisme