Tag Archives : internet advertising

The Internet advertising phenomenon that just a while ago seemed to be quite inconsequential has now proven to be one of the most lucrative advertising platforms in the world. As per a recent report published by the Internet Advertising Bureau, online advertising for the year 2010 earned as much as a whopping $26 billion and has now finally surpassed [...]

The US Federal Trade Commission (FTC) has issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The guideline, last updated in 1980, covers regulations on ‘what celebrity endorsers can say and how advertisers can use research claims.’ The same guideline is now being applied to comments on or reviews of products [...]

YouTube will follow the path of other Blogs and sites thanks to Google’s decision of making the Premium Ads work on the basis of ad sense. Thus, ads would be placed according to their context wherever such videos are uploaded. Until now, premium ads appeared only on the YouTube homepage. Now, the advertisers can expect to see their message displayed [...]

YouTube may be the second most visited search engine and video site in the world, but Google still has not managed to find a way to make money out of it. All that might change thanks to the video ads that might come into picture. Moreover, it makes sense for the companies to make their presence felt on YouTube because it would not only drive traffic [...]

Different measures are being undertaken to tide over global economic meltdown. Industries are being forced to cut costs. This also means a cut in advertising costs and re-evaluation of all forms of advertising options and revenue returns. Even online banner ads and display ads are under scanner and many are speculating that they may not survive [...]