When you are the daughter of a celebrity couple, then limelight follows you wherever you go and if you happen to be a 17-year old hottie like Georgia Jagger, then it is only obvious that ad firms would just line up behind you hoping you would sign the dotted line. Well, Georgia just did and [...]

If you are a casual freak and love donning a pair of jeans most of the time then, you will absolutely adore the snazzy jeans from Jean Shop Rocker Jeans. The unique feature for these jeans is that you can customize it the way you want to just like how you do it for your [...]

It was during the late 1960s that the denim took a strange turn in the world of fashion. It was no longer a cloth that was used by the rugged and the tough guys who were into mining or construction work, but it came to be the preferred material for those who did the runways [...]

Denims have always been and will continue to be the favorite fabric of the world, but did any of us ever think of the damage they cause to the environment?
Seems like an odd question, right! What I am talking about is the process involved in weaving them out of cotton- including the spraying of pesticides [...]

MasterCard is launching a huge marketing campaign that includes television spots, print, online and mobile campaign. They are gifting their lucky consumers with travel packages and a ‘perfect’ pair of jeans to break in during the travel. It is an intriguing campaign indeed during these difficult times of recession. But nevertheless it reminds one about [...]