Tag Archives : Johnson & Johnson

For decades, whenever we suffer from a small scratch or bruise, the best way to heal it, has been to patch it up with a Band Aid. The trusty little medical aid band, that has been a friend to kids and adults alike has now been given a gorgeous transformation by the famous fashion designer, Cynthia Crowley, who has now turned these ordinary strips of [...]

One of the most common causes of the rise in the infant mortality rate is the lack of information to the pregnant women, because of which, more often than not, certain crucial aspects of pregnancy care are overlooked, thus leading to the deaths of the infants. However, with the initiation of an all text message campaign, called the text4baby, the organizers [...]

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]