Hilly terrains are the ideal terrain for four stroke vehicle campaigns. The agency, d4 comunicaciones, Guatemala which has created new campaign for Land Rover has done precisely that but the actual terrain for this tough vehicle is shown to be a good road winding through the hills.  So it doesn’t really live up to the tagline “Any Terrain is a Game”.  Yes, it does show the gradient and uphill and downhill challenges.

The copy is nice. The mountainous terrain and the awesome road are indeed tempting for adventurous souls and one would want to ‘go beyond’ as Land Rover’s logo says. But another drawback of the ad copy is there is no sign of the Land Rover on this road. Has it driven across the mountain? Or is daring to embark on the journey? Of course one can assign another meaning to the copy. Maybe they want to suggest that for Land Rover all terrains seem as smooth as these roads. Well, it does take effort to make sense of it all. But the meaning is not totally lost either.

These intriguing offbeat ads are nevertheless interesting!

Via Ads of the World

Going by the ad campaign, Land Rover seems to have set high aims for Defender.  The pictures show wild horn goat, eagle, bear and even wild cat discovering more heights, aiming higher. Sure, this vehicle is for the mountains. But it is unlikely that it can perch or find small footings and drive straight uphill over the rocks to go beyond!!

The animal picture series are nice and cute. The eagle shot looks great but then eagles soar really high. Imagination can surely soar higher. Such ads can make brands look too ambitious. Of course no harm in aiming high!!!

Once again this one deviates from regular four wheeler ads. No picture of the actual Defender. No brand ambassadors behind the steering wheels negotiating mountainous terrains. These print ads do promise a ride to a life at higher altitude and difficult terrain.

Recession is giving tough time to car manufacturers. It is heartening to see Land Rover actually hoping to sell these high end vehicles to some adventurous souls. Would love to hop on and drive to higher altitudes!

Via The Inspiration Room Daily

From the luxury flagship vehicle Range Rover, running grid Range Rover Sport SUV to a new generation multi-purpose recreational vehicles Discovery 3, showed once again Land Rover in LSUV a pivotal position in the market, but also to create a global sales growth of 135% Amazing performance.

And then back to the topic of Free Lander2, different from the past, is now steady style, replaced by the more streamlines Xilian dynamic design elements; consistent in the atmosphere has not changed, but added a bit run frame, making the Free Lander2 a very attractive appearance Attention.

Free Lander2 using the best materials and equipment to create a bright and spacious huge sense of space, including electric panoramic sunroof, the car room to add a sense of bright; two-zone automatic temperature air conditioning system, filter dust, humidity sensors and devices to keep vehicles Fresh air circulation inside the degree of air quality control systems, Zai Zai to ensure that all passengers have excellent ride comfort.

Free Lander2 with the highest safety and durability of the seat, the driver can enjoy the power to the six-driving and seat adjustment and memory function, all passengers can enjoy the best in the leg, head and shoulder space; close the command and control Enhance the design of the seat in front of vision, so that driving is more excellent sense of control. The theater-style seating configuration to allow the rear seat than in front of 50 mm, and all enjoy the natural beauty of the car! In addition, the flexibility of multi-functional space to loading, the luggage volume increased 38 percent, plus, 60/40 split folding seat and the floor of the material covered on both sides, even if the rear seats upright, can accommodate large cargo .

Actual road test, Free Lander2 imagined not as heavy, light and the impressive driving experience.

The essence of 3.2L straight-lightweight aluminum alloy six-cylinder petrol engine, the use of technology to provide drivers of manipulate fun performance.

Free Lander2 by the introduction of a new power plant, so that performance, smooth and fuel-efficient of the three reached the best balance, the essence of the 3.2L straight-lightweight aluminum alloy six-cylinder petrol engine, the use of technology, including variable cam conversion system And variable valve timing system in order to enhance the efficiency of the torque and power performance; CommandShift standard six-speed automatic transmission system can transform a variety of driving modes to choose movement patterns can provide drivers of manipulate fun performance.

Free Lander2 and the show’s excellent control of On-Road, from the IDDS (Integrated Dynamic Driving System) integration of dynamic driving control system, the best example of this IDDS system has been fully integrated in engine power, six-speed automatic, Solid body structure and chassis of the solid suspension, combined with an exclusive LAND ROVER with the HDC steep drop ease control system, GRC steep start control system, RSC anti-roll stability control system so that drivers in urban areas or rural roads , Or driving in the wet or dry pavement, able to ensure that the Freelander 2 can play excellent control of On-Road and driving pleasure, and to provide the most comfortable car crew and security Driving Experience.

IDDS (Integrated Dynamic Driving System) integration of dynamic driving control system to provide the most comfortable car crew and security Driving Experience.

In addition, the new Free Lander2 have wide variety of performance??? At any time to meet a variety of climate and conditions of the surface, Free Lander2 with LAND ROVER exclusive Terrain Response system and a new generation of HDC steep drop ease control system that can easily And little wonder to overcome the bad road conditions and at the same time enhancing driving in the steep slide on the slopes of the ability to control, and the HDC with the steep drop ease control system links the initial slope of the control system to ensure that more body in the downhill at the start to maintain smooth.

No matter the roads more dangerous, LAND ROVER exclusive Terrain Response ™ Terrain Response system, the road four different models, all through the electronic anti-skid control systems and tracking system in any different road conditions, to provide maximum grip, driving operation And comfort of the best, as if LAND ROVER off-road surrounded by experts in the side; Free Lander2 the configuration of the terrain response system, a total of four road mode – road conditions in general, grass / gravel / snow road conditions, muddy ditch with depression Trough the road surface, such as sand, as long as the food stalls by the rotation pole in front of the knob, you can easily get hold of the traffic demand.

Free Lander2 in the new on-the-art technologies can be a great leap forward in upgrading, including touch-button start button and two-zone automatic temperature air conditioning system, such as standard equipment, while the Chinese color-screen satellite navigation system, standard equipment, touch-interface to allow Owners can more quickly and efficiently use; also equipped with video cameras reversing when entering the reverse, the rear will be immediately apparent on the screen, reversing the safety and protection so that no cul de sac and color touch-screen satellite navigation Chinese System and reversing Free Lander2 video cameras are equipped with the standard.

Traction Control.) Tracking electronic anti-skid control system will effectively wheel to detect idle and use of the braking system to reduce idling, CBC (Corner Brake Control.) Turn the brake control system to enhance the corner when the brakes of the vehicle stability DSC (Dynamic Stability Control.) Vehicle dynamics system, the stability of the amendment to turn too much or less than turn the situation and control the engine and brakes to help maintain stability in the body, RSC (Roll Stability Control.) Anti-roll stability control system to be able to detect The risk of vehicles rolling, and to exert braking force, the amendment of vehicles turning point of view, to reduce the risk of vehicles rolling.

Solid body from the inside and outside the protection of the entire crew and the car’s airbag configuration for the crew together with a protective security measures

Free Lander2 single solid body structure by casting a special high-strength steel to build by, the tremendous impact force, beyond its class the best kind of anti-distortion of the top single-body structure of the body of its anti-distortion moment Up to 28000 Nm / degree, to show its class, more than double over the rigid body; and carefully designed into before and after the defeat to shrink the buffer zone to absorb impact energy, within the effective protection of the safety of the passengers, along with seven airbags standard equipment , For the entire crew of the vehicle together with a security protection measures. In addition, Free Lander2 had passed through European security body Euro NCAP crash tests of five stars the most stringent tests to obtain high 35 points-winning performance.

Professional audio players preferred the taste of the Freelander 2 to allow the journey is full of pleasant to listen to the banquet

Free Lander2 equipped with a new professional players by the appreciation of the Dolby ProLogic II 7.1-channel digital surround sound system, with 13 high-fidelity speakers and a subwoofer overweight, and advanced audio analysis software for the open car the size of the room , Sophisticated materials such as the parameters for the market to adjust the sound so that the whole car occupants can listen to the clear, bright treble, the tenor of the delicate and smooth and full of powerful bass, and stereo surround sound and moving the momentum, giving the music is like in person The site will be moved out of the ordinary; In addition to the professional-grade sound system, new top-level Free Lander2 sound system also includes the expansion of high-power, dual-band radios, 6 slot-loading CD-for-Adapter, as well as the importation of MP3 playback, With the latest digital broadcast software line, at the same time there is the back seat of an independent stereo headphone socket, so that each crew can ease Chen Jin in their own taste in music.