Tag Archives : lemon

Thanks to modern chemistry, ‘scientists developed surfactants to remove dirt efficiently while leaving a soft feel.’ This new revolution led to a billion-dollar industry and the so-called ‘shampoo wars.’ Dermatologists say that we do not need to shampoo everyday, and that the ‘necessity for shampoo varies from person to person, depending [...]

Professional and respectable marketers follow an oftentimes unspoken vow to “tell the truth in all situations and at all times.” This is a tremendous challenge for all product producers, service providers, and their corresponding marketing arms. This, however, only becomes a problem if the product or service, to begin with, is a lemon or defective. [...]