Tag Archives : logo

Neuroscientists explain the reaction to the GAP logo

Neuroscientists explain the reaction to the GAP logo

After the disastrous campaign for the GAP creation of its new logo, neuroscientists try to explain what happens to the human brain when exposed to advertising campaigns. The attempt to exchange logo of the retailer GAP U.S. doesn’t seem to have been well accepted by the digital community, sparking protests common in social networks. The fury was [...]
Stuart Dazzles With Platinum & Diamond iPhones 4G

Stuart Dazzles With Platinum & Diamond iPhones 4G

At times one feels that gold is losing out on its glamour. Gold is no more what it used to be. Everyone has it. You can not differentiate a product just because it is done up in gold. And that is exactly what happened with gold iPhone 4G. In spite of being yellowed out in gold it lacked the dazzle. In order to add that missing dazzle, Stuart has rolled [...]
AOL Opts for a Very Inexpensive Branding Campaign

AOL Opts for a Very Inexpensive Branding Campaign

AOL is reinventing itself and asserting its individuality in every possible way. First came the news of AOL becoming independent internet entity and the makeover began with redesigning of logo. Now the next revelation is that AOL will go lowercase and become ‘aol.’, pronounced as ‘aol dot’, so it won’t be an acronym anymore but will leave [...]
Twitter: Not a User-Friendly Site

Twitter: Not a User-Friendly Site

Here is an interesting take on Twitter once again. It is generally assumed that even the regular Twitter users find it difficult to navigate the Twitter Website in general. Some of the daily users of the Website have been trying to find the easy ways to surf the site but to no avail. They complain about the interface design that Twitter uses. Apparently, [...]
Starbucks: Don’t Dilute the Image

Starbucks: Don’t Dilute the Image

Starbucks should enhance its high-end character. It should concentrate on its biggest strength which is being perceived as a high-end specialty coffee store. This strategy is to keep it loyal costumers loyal. The interiors of its stores should remain as such for the sake of its high-end market that will continue to frequent the cozy, homey, and clean [...]