Scientists believe that there are some economic solutions that can be sourced from physicists, engineers, biologists, ecologists, and others. Since economy has of late proven to be vulnerable, even disastrous, when left alone to the arbitrary whims of unpredictable markets, scientists suggest that there are ways and means from the fields of science that can [...]

The worldwide software market today is upwards of $240 billion annually. This is partly because Gates got most computer users to pay for their software, thus starting a trend. The result was expected. Other software companies followed suit, and likewise charged. But Gates was ahead of the game since he virtually invented the concept of [...]

Competitive intelligence, also called competitor analysis, is a process where information is collected, studied, evaluated, and eventually used for purposes of modern-day marketing planning for a product, service, or company. It is a vital component of marketing planning that is meant to determine the risks and opportunities in marketing. By knowing the market environment of [...]