Tag Archives : market diversification

The Legitimacy of Ethnic Marketing

The Legitimacy of Ethnic Marketing

Ethnic marketing does not sit well with people who see it as racist. Actually, as far as the tenets, vision, and mission of marketing go, ethnic marketing is a timely and useful response to the developments and needs of the modern age. In fact, ethnic marketing has gone beyond being a concept whose time has come. It is now an imperative in this day [...]