Tag Archives : market research

It seems that the consumer bases in the U.S, luxury and otherwise is finally bouncing back from the immense repercussions that were posed the 2009 global recession, where in the U.S economy was nearly crippled, leading to thousands of people losing their homes and jobs. For the 2010 holiday season, the U.S spending alone has reached and incredible $16.8 [...]

For years now, one of the biggest hobbies of virtually all human beings on this planet is to go to their nearest movie theaters spend some time enjoying the thrills of the big screen. However, the big movie screens that we are so accustomed to look at, could soon be looking back at us, with one simple goal, that of to capture and analyze the viewers’ [...]

One of the foremost and widely popular web browsers in the world Mozilla Firefox is now witnessing the next generation of evolution as Mozilla is currently testing an all new feature designed specifically to handle the clutter of tabs that are present in the current Firefox versions. This all new feature called, ‘Tab Candy’ will provide the users [...]

A marketing effort that is undertaken without planning is directionless. It cannot, likewise, be reviewed and evaluated in terms of success or failure because there are no guideline and standards to measure it against. This lack of direction can be a waste of time, effort, and resources in the long run. Planning is important in marketing because it [...]

Ethnic minorities belong to the consumer group that remains to be both a conundrum and uncertainty to retailers. Ethnic minorities make up one-quarter of US households and spend more than $460 billion a year on retail (pre-recession). Selling to these minority groups that marketers do not really know like the back of their hand will depend largely on [...]

When it comes to the conduct of ethics in marketing, these are the pulse points that have been subjected to numerous controversial ethical debates: market research, market niches, marketing methods, marketing strategies, advertising and promotion, and pricing. Market research invades the privacy of a potential respondent or research subject who has [...]