Ethnic marketing does not sit well with people who see it as racist. Actually, as far as the tenets, vision, and mission of marketing go, ethnic marketing is a timely and useful response to the developments and needs of the modern age. In fact, ethnic marketing has gone beyond being a concept whose time has [...]

Marketing has moved away from macromarketing and into the age of micromarketing. The underlying concept is market segmentation, and the overall mission is to better serve a diversity of markets. What marketers are trying to do is identify segments within the marketplace where they can position their products.
Market segmentation is not a fad. The underlying [...]