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	<title>Trends Updates &#187; marketing communications</title>
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	<link>http://trendsupdates.com</link>
	<description>A trip down the trendy lane</description>
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		<title>Truth in Advertising: When Lies Backfire</title>
		<link>http://trendsupdates.com/truth-in-advertising-when-lies-backfire/</link>
		<comments>http://trendsupdates.com/truth-in-advertising-when-lies-backfire/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 23:50:24 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Your Voice]]></category>
		<category><![CDATA[advertising message]]></category>
		<category><![CDATA[consumer confidence]]></category>
		<category><![CDATA[consumer protection]]></category>
		<category><![CDATA[consumer welfare]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[consuming public]]></category>
		<category><![CDATA[food and drug administration]]></category>
		<category><![CDATA[health department]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product claims]]></category>
		<category><![CDATA[product recall]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[truth in advertising]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13368</guid>
		<description><![CDATA[Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue. Producers, manufacturers, and marketers have the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Promo? What Bargain?</title>
		<link>http://trendsupdates.com/what-promo-what-bargain/</link>
		<comments>http://trendsupdates.com/what-promo-what-bargain/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 23:44:22 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Your Voice]]></category>
		<category><![CDATA[bargain]]></category>
		<category><![CDATA[bottom line]]></category>
		<category><![CDATA[business tricks]]></category>
		<category><![CDATA[consumer brands]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[customer protection groups]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[promo]]></category>
		<category><![CDATA[retail price]]></category>
		<category><![CDATA[sale]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13365</guid>
		<description><![CDATA[People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailers mark up items above the traditional retail price and then offer a hefty discount. If they had simply discounted the normal retail price by a certain percent, the resulting ‘sale price’ would have been the same. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing &#8216;Noise&#8217;</title>
		<link>http://trendsupdates.com/marketing-noise/</link>
		<comments>http://trendsupdates.com/marketing-noise/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 23:14:39 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Your Voice]]></category>
		<category><![CDATA[advertising message]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing noise]]></category>
		<category><![CDATA[media hype]]></category>
		<category><![CDATA[point-of-sale collaterals]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[special events]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[tri-media campaign]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13347</guid>
		<description><![CDATA[Marketing ‘noise’ is any marketing communications strategy that can get the attention of the target market to the product or service being marketed or sold. Ordinarily, there are tried and true strategies to create this attention-getting ‘noise.’ Advertising (tri-media campaign of print, radio, and television ads), promotional activities, PR/public relations that usually takes the form [...]]]></description>
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		<item>
		<title>Why Sexy Ads Don’t Necessarily Work</title>
		<link>http://trendsupdates.com/why-sexy-ads-dont-necessarily-work/</link>
		<comments>http://trendsupdates.com/why-sexy-ads-dont-necessarily-work/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 04:35:37 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[Ads Of The World]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[female consumer demographic]]></category>
		<category><![CDATA[Gender Stereotypes]]></category>
		<category><![CDATA[ineffective advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Men]]></category>
		<category><![CDATA[message comprehension]]></category>
		<category><![CDATA[sensuality]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sexy ads]]></category>
		<category><![CDATA[social reality of women]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13261</guid>
		<description><![CDATA[The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers&#8217; attention is directed towards the sexual information in the ad rather [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gender Appeal in Advertising</title>
		<link>http://trendsupdates.com/the-gender-appeal-in-advertising/</link>
		<comments>http://trendsupdates.com/the-gender-appeal-in-advertising/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 04:21:59 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[deciding factor]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[female sector]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[gender appeal advertising]]></category>
		<category><![CDATA[gender discrimination]]></category>
		<category><![CDATA[gender exploitation]]></category>
		<category><![CDATA[males]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[purchasing power]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[sexual instinct]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13254</guid>
		<description><![CDATA[Sex appeal in advertising is really a gender linked appeal. That is why much of the ethical debate revolves around the hue and cry of the female sector and the concerned groups that champion the cause of gender insensitivity and gender inequality. The campaign against sex appeal advertising is really a campaign against the discriminatory [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/the-gender-appeal-in-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising on Basic Instinct</title>
		<link>http://trendsupdates.com/advertising-on-basic-instinct/</link>
		<comments>http://trendsupdates.com/advertising-on-basic-instinct/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 04:07:28 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[basic instinct]]></category>
		<category><![CDATA[comfort]]></category>
		<category><![CDATA[convenience]]></category>
		<category><![CDATA[function]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product benefits]]></category>
		<category><![CDATA[self-esteem]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sexual connection]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[target markets]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=13245</guid>
		<description><![CDATA[The purpose of advertising is to convince people that products are useful to them in terms of function, comfort, convenience, status, self-esteem, etc. Advertising is the showcase by which to tell the markets of these benefits that they can have from using the particular products. Advertising becomes successful when people agree with what they see [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/advertising-on-basic-instinct/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Stakeholders Can Do To Address ‘Sex’ in Ads</title>
		<link>http://trendsupdates.com/what-stakeholders-can-do-to-address-%e2%80%98sex%e2%80%99-in-ads/</link>
		<comments>http://trendsupdates.com/what-stakeholders-can-do-to-address-%e2%80%98sex%e2%80%99-in-ads/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:52:27 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[advertising regulation]]></category>
		<category><![CDATA[Calvin Klein ads]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[gender insensitivity]]></category>
		<category><![CDATA[gender issue]]></category>
		<category><![CDATA[grab attention]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[moral issue]]></category>
		<category><![CDATA[offensive material]]></category>
		<category><![CDATA[sensibility]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sex in ads]]></category>
		<category><![CDATA[sexually themed ads]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[Victoria's Secret ads]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=12112</guid>
		<description><![CDATA[Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Marketers should never forget the primordial function of [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/what-stakeholders-can-do-to-address-%e2%80%98sex%e2%80%99-in-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Futility of Opposing Sex Appeal Advertising</title>
		<link>http://trendsupdates.com/the-futility-of-opposing-sex-appeal-advertising/</link>
		<comments>http://trendsupdates.com/the-futility-of-opposing-sex-appeal-advertising/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:11:16 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[ethical debate]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[moral arbiters]]></category>
		<category><![CDATA[moral police]]></category>
		<category><![CDATA[morality]]></category>
		<category><![CDATA[sex appeal advertising]]></category>
		<category><![CDATA[sex in ads]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=12104</guid>
		<description><![CDATA[Sex appeal advertising has been loosely controlled, much to the disappointment of moralists. The issue is not so much the ethical dilemma it poses but rather the careful application, sensitivity, selectivity, and sense of responsibility that marketers should have. If sex appeal advertising is taken as an issue of communication rather than an ethical debate, [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/the-futility-of-opposing-sex-appeal-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Product is the Message: Only a Lemon Needs PR?</title>
		<link>http://trendsupdates.com/the-product-is-the-message-only-a-lemon-needs-pr/</link>
		<comments>http://trendsupdates.com/the-product-is-the-message-only-a-lemon-needs-pr/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:03:02 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[lemon]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=9822</guid>
		<description><![CDATA[Professional and respectable marketers follow an oftentimes unspoken vow to &#8220;tell the truth in all situations and at all times.” This is a tremendous challenge for all product producers, service providers, and their corresponding marketing arms. This, however, only becomes a problem if the product or service, to begin with, is a lemon or defective. [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/the-product-is-the-message-only-a-lemon-needs-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Values in Marketing</title>
		<link>http://trendsupdates.com/values-in-marketing/</link>
		<comments>http://trendsupdates.com/values-in-marketing/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 03:19:09 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[AMA]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing ethics]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=9803</guid>
		<description><![CDATA[The key points in the Statement of Ethics of the American Marketing Association (AMA) as revised in 2008 include the fact that the guideline shall be ‘intentionally general.’ And to make details more specific, what used to be General Norms has been changed to ‘Ethical Norms.’ This is an indication that AMA is now more [...]]]></description>
		<wfw:commentRss>http://trendsupdates.com/values-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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