Tag Archives : marketing ploy
‘Unfriend’ as Oxford University Press Word of the Year: marketing ploy, (social) media hype
The word unfriend recently garnered the Oxford University Press’ Word of the Year recognition. Adrian Chen of Gawker realized that ‘the Word of the Year is a huge scam.’ He says that the past four winners are ‘all just hacky trend pieces from that year, in lexicographic form.’
To recall, the past four winners for Word of the Year are [...]
Filed in: Business, Internet and New Media
