Tag Archives : Marketing Strategies

An upcoming film entitled ‘2012’ feeds on the current paranoia of some people that the world will end on December 2012 as predicted by the Mayan calendar, that a rogue planet called Nibiru will collide with Earth, and that solar flare will consume the planet in flames. These are all highly-imaginative fiction, of course. NASA refutes the notion. [...]

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google has managed to deliver just [...]

Procter & Gamble has been facing some serious competition against the vale brands and private brands that has been eating into their market share over the past couple of months. To lure the customers back to the brand, especially in the detergent section, P&G plans to invest on the marketing in order to reap the benefits in the long run. The [...]